Category: Case Studies

A client of ours who launched an e-commerce site less than a year ago learned a tough lesson when 54% of their organic visitors did not reach the product pages. Most e-commerce sectors primarily aim to boost sales, increase conversions, and maximize profits. However, they often overlook the true drivers of these goals: the online…

Unfortunately, the idiom never judge a book by its cover doesn’t apply to websites. Websites are often judged based on how good their site architecture is. By “good,” we mean a structure optimized for both user experience and search engine visibility, which typically results in increased traffic. But just how big is the impact of…

A strategy should always translate to results. We know internal linking is important to SEO, but we don’t know how much it can nudge a blog post’s ranking. We also know numbers don’t lie, so we’ve collected measurable data through an experiment to visualize the impact of internal linking on SEO and, consequently, Google rankings.…